Google and other Search Engines display sites that they believe are authoritative and relevant. They measure relevance by analysing page content, the words you and I read,
and they measure authority (mostly) based on the number and quality of other pages linking to the pages they show, links are like votes - the more links you have the more popular your site will be!
How Do I Make My Site Appear in Search Results?
So, how can you make your site ranked highly in Google? Simple: Great Content + Quality Links = Search Engine Success! This isn't always easy though, so it's a good idea to get some help! SuperbSearch is a SEO, PPC and Web Design company based in Leeds, that can help you out.
How Does Google Decide Where to Rank Pages?
Google promotes pages it thinks are authority pages to the top of it's rankings. It's your job to create authority pages. In simple terms this involves writing content and building links, for Affordable Search Engine Optimization click the hyperlink: Affordable Search Engine Optimization!
So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1.....
A Simple 3 Step Guide to Getting Better Search Results
1. Write content that uses words and phrases used by people who search for your product
2. Build links to your pages to show they are important
3. Keep doing it!
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that if there was ever an industry that was little understood by 'outsiders' it's SEO.
Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Although things are different at SuperbSearch, they will help you through everything and get your site to rank 1! At the moment they are even offering a free 30-minute consultation, if you live anywhere need Leeds, UK - Click here for their UK SEO Services.
Links Seem To Be Important, How Do I Get Them?
Correct, links are important but don't confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies. In fact, if an SEO company offers you a set number of links for a set price run a mile, they're spammers!!
Instead seek out great links from other great sites, so long as you've got something worth linking to because great sites don't link to poor ones, why would they?
In Summary
Create a great site, provide something people need and are looking for and share your site with other great sites and you'll quickly start to see your website traffic increase. If you need some help doing this I highly recommend:
I can't mention them enough! Click the picture above to find out more!
What are your thoughts on SEO, have you used SuperbSearch before?
Search engine optimization is a great way to improve your website and make the most of it. But what is search engine optimization? It is customizing your website with the goal of improving search engine rankings for your company's website.
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